The client approached our team to create a cohesive parent brand that could grow with a line of future products, beginning with the launch of their first. From the start, the challenge was to build something that felt both foundational and flexible, a brand system strong enough to define the company’s identity yet adaptable for future product extensions.

I led the creative direction across every stage of the process, from early naming and logo exploration to full brand and packaging development. During the conceptual phases, I guided the art direction, ensuring that each naming and design direction reflected the client’s long-term positioning and audience insights. As we moved into brand development and packaging design, I took on the role of lead designer, shaping a visual identity system that balanced clarity, warmth, and scalability.

The result was a brand that not only introduced the company’s first product with confidence but also established a visual and strategic foundation for continued growth, giving the client the tools and structure to expand their product family with cohesion and intent.