This pest control client approached our team to develop a marketing campaign promoting their new line of safe, easy-to-use home products. The goal was to create an engaging concept that would stand out in a crowded market while reinforcing the effectiveness and safety of the product line.

I collaborated with the creative team to develop the campaign concept, “Roach Reviews,” which humorously imagined pests leaving negative feedback after encountering the client’s products. I led the design and execution of social media and display ads that brought this concept to life across digital channels, supported by video spots and motion assets.

The result was a clever, attention-grabbing campaign that balanced entertainment with clear product messaging, helping the brand connect with consumers in a fresh and memorable way.