This project was a complete end-to-end branding initiative for a new client looking to establish their identity from the ground up. They approached our team for support with everything from naming and brand system development to a full website and suite of marketing assets. The challenge was to create a cohesive, scalable foundation that would set the tone for both digital and physical brand experiences.

I led the design of the logo, visual identity system, and brand guidelines, ensuring every element worked together to express the client’s core values and market positioning. I also developed presentation materials and supporting assets that helped the client visualize how the brand would come to life across touchpoints.

The result was a flexible and clearly defined brand system that empowered the client’s team to launch confidently, maintain consistency, and grow their presence with a strong visual and strategic foundation.