This client approached our team to rebrand their popular BBQ restaurant chain. They were ready for a fresh visual identity that reflected the brand’s evolution while honoring its loyal customer base and regional roots. The scope included a logo redesign, a comprehensive brand system, branded collateral, digital marketing assets, and design direction for their restaurant remodel.

I served as both art director and lead designer throughout the process, guiding the creative direction from concept through execution. My focus was on creating a cohesive visual language that could extend seamlessly from signage and menus to interiors and digital platforms. The rebrand balanced authenticity with a modern edge, giving the restaurant a refreshed identity that resonated with existing fans while attracting new audiences.