This client approached our team to rebrand their long-standing office furnishing company as it transitioned from one generation of ownership to the next. The original owner had deep emotional ties to the brand’s legacy, while the new leadership wanted to modernize and reposition the business for continued growth. Our goal was to create an identity that honored the company’s heritage while setting the stage for its future.

I led the design of the logo, brand system, and visual guidelines, working to strike the right balance between familiarity and innovation. Through careful presentation and collaboration, we arrived at a refreshed identity that maintained the company’s established credibility while introducing a contemporary, future-focused aesthetic.

The result was a thoughtful rebrand that bridged two generations of leadership and helped reposition the business with a sense of continuity, confidence, and renewed energy.